(NEWARK, N.J. – July 2, 2018) Public Service Electric & Gas (PSE&G), New Jersey’s largest utility, once again has been named a 2018 Most Trusted Brand by business customers by Cogent Reports, the syndicated division of Market Strategies International. The utility is one of 15 named to the list.

Cogent Reports surveyed 8,093 business electric and combined utility customers of the 60 largest US utility companies based on customer count. PSE&G achieved a score of 783 (on a 1,000 maximum scale) and ranked third among combined utilities in the East Region. PSE&G’s score was 21 points higher than in 2017.

“Creating a brand people can trust is the foundation of our success,” said PSE&G Vice President of Customer Operations Greg Dunlap. “We work hard to build strong relationships with the businesses we serve. We don’t view ourselves just as a provider of electric and gas service, but as a partner in helping businesses manage their energy needs and usage by offering customized products, services and solutions to help them succeed. We spend a lot of time talking with our customers about how we can improve their experience with us. It’s very rewarding when our efforts are recognized.”

Studies show that when businesses have a strong brand relationship with their utility, they then view it as a trusted partner and seek its advice on energy topics. They also have an increased appreciation of their utility’s economic development activities and more frequently use its digital and consumption management offerings.

“PSE&G is among the utility industry’s elite on winning the trust of its business customers. In the course of becoming a most trusted brand, they have performed particularly well in providing business community support and reliable quality,” said Chris Oberle, Senior Vice President- Market Strategies International.

Market Strategies International is a leading provider of research and consulting services to utility management. Cogent Reports helps clients understand the market environment, explore industry trends and monitor their brand within a competitive landscape.